[ Read ePUB ] ART/WORK: Everything You Need to Know (and Do) As You Pursue Your Art Career Author Heather Darcy Bhandari – Andy-palmer.co.uk
The Most Comprehensive Guide Of Its Kind, Art Work Gives Artists Of Every Level The Tools They Need To Make It In An Art World So Competitive One Dealer Likens It To The Sopranos, Except Nobody Gets Killed Whether You Re An Art School Grad Looking For A Gallery, A Mid Career Artist Managing A Busy Studio, Or Someone Just Thinking About Becoming A Professional Artist, This Indispensable Resource Will Help You Build Your Career And Protect Yourself Along The Way Unlike Other Creative Professionals, Visual Artists Don T Have Agents Or Managers You Have To Do It All Yourself, At Least Until You Find Gallery Representation And Even Then, There Are Important Business And Legal Issues You Need To Understand To Stay In Control Of Your Career And Ensure You Re Being Treated Fairly Heather Darcy Bhandari, A Gallery Director, And Jonathan Melber, An Arts Lawyer, Walk You Through These Issues So That You Can Essentially Act As Your Own Manager And Agent No Matter What Kind Of Artist You Are Or Want To Be This Book Will Help You Art Work Covers Everything You Need To Know To Succeed, Saving You From Having To Learn It All The Hard Way And Letting You Spend Time Making Art I was lucky to be a student of Heather s back in 2012, and we used this excellent book in her class I went back to my parents house during a work holiday earlier this year and randomly found it I don t work in a field even remotely related to art After skimming through it I was struck how its lessons are highly practical for many other fields, self employed or not However, if your interests lie in beginning a career in the visual arts, collecting, or sales, this book is an absolute must have. The focus of this book is not the doing of art but the business of art If an artist considers his or her output as than a hobby then the business of art becomes critical For most artists this means getting work placed in a commercial gallery, something that is not always taught in school The content of this book, written from the perspective of a gallery owner, is therefore advice worth taking The tips are pragmatic and based on experience My only complaint is the design and layout of the book This is not an aesthetic issue but one of readability The layout seems to be based on the notion that contemporary readers have a short attention span and are always ready to jump to something new It also seems to assume that the reader is young with perfect eyesight Page layout is of two types Most pages have the narrative text in a column toward the binding with a narrow outer column made up of quotes from those in the gallery business This use of the sidebar is a good way to add specific bits of information related to the general narrative However, for me, this results in a visually cramped page In addition, the condensed sans serif font is 9 points in the narrative column while the sidebar text is in 7.5 points This last is just too small for me to read The information is of real interest so I guess I will get a new prescription for my glasses The second page design, scattered throughout, places one quote on the page using a large 17 point font These quotes are no informative than those in the sidebars They also have very narrow page margins so that text rolls into the binding gutter Minor quibbles Not if the page design makes it difficult to read the book Plus, a book about the pragmatics of art should be both artful and functional in its own design. The authors did a great job in providing insights and guidelines for the visual artist who wants to approach the business side of things After conferring with a handful of MFA friends, they ve said that some of these things are not significantly covered in grad school.I fully agree with several other reviewers about the graphics layout of the entire book The design choice unecessary bold type for the main text, huge margins with narrow sidebars and tiny font this all becomes a visual strain.Overall, this book is worthwhile Hopefully, the authors will do an updated version at some point, and alter their design choices to make this a visually smoother read.Beyond the usefulness of this book, part of what makes one successful in the art business world goes way beyond the practicalities part of it is your personality, your contacts, your willingness to jump through hoops no matter how you feel , lucky timing, hard work, and your ability to schmooze Most of the artists I know get their exhibits and from community endeavors, outreach, and just plain old hard work. I teach a professional practices course in a BFA program at a State University in Pennsylvania for several years I ve made this book required reading for my professional practices students By far, it s the most informative, accurate, and well written I ve ever seen on the subject The authors fully understand the art business, and they understand the problems and challenges of making meaningful art and interfacing with the higher level business end of things A former student sent a text to me yesterday as he attended his first MFA class in Professional Development at a well respected university in New York He was excited to see that they were using the same book in his grad level class It didn t surprise me I ve seen no better resource on the market I ve been involved in the art world for 40 years as an artist, critic, curator, and professor and this book is without a doubt the current gold standard.